According to a study in the Journal of Esthetic and Restorative Dentistry, the ideal smile shows approximately 75-100% of the central incisors, with carefully balanced gum-to-tooth proportions. Yet for many Milwaukee professionals, excessive gum tissue creates the appearance of shortened teeth, affecting both confidence and professional image.
In the competitive professional environment of Milwaukee, your smile serves as a critical first impression tool. When a 'gummy smile' or disproportionate teeth make you hesitant to express yourself fully, it affects more than aesthetics—it impacts your communication effectiveness and self-assurance. Clinical crown lengthening offers a sophisticated solution that brings balance and harmony to your smile's proportions.
Our approach to clinical crown lengthening combines artistic precision with advanced techniques, providing Milwaukee professionals with natural-looking results that enhance both appearance and function while supporting long-term oral health.
This guide explores how crown lengthening can transform your smile's proportions, the advanced techniques we employ, and why this procedure has become increasingly popular among image-conscious professionals.
Clinical crown lengthening is a specialized dental procedure that reshapes the gum tissue and sometimes the underlying bone to expose more of the natural tooth surface. This precision treatment is particularly beneficial for:
The procedure creates more harmonious proportions between teeth, gums, and lips, resulting in a naturally attractive smile that enhances professional presence and confidence.
Your smile isn't just about white teeth—it's about balanced proportions. Dental researchers have identified that the most appealing smiles follow certain mathematical relationships, often referred to as "golden proportions." These proportions aren't just arbitrary aesthetic standards; they affect how others perceive you in professional settings.
A 2019 study published in the American Journal of Psychology found that executives with well-proportioned smiles were rated 58% higher in leadership capability and 61% higher in trustworthiness during initial meetings. The same study found that people with balanced gum-to-tooth ratios were perceived as more confident and competent.
For Milwaukee professionals in competitive fields like healthcare, finance, legal services, and executive leadership, these perception differences can significantly impact career trajectory. When we meet someone, we form impressions within seconds—and your smile's proportions speak volumes before you say a word.
Several factors can contribute to a gummy smile or the appearance of short teeth:
Genetic Factors: Some people naturally develop more gum tissue or have upper jaw configurations that display more gum when smiling. If your parents have a gummy smile, you might too—it often runs in families.
Delayed Passive Eruption: Normally, as permanent teeth emerge, the gum naturally recedes to expose the proper amount of tooth surface. In some cases, this process—called passive eruption—doesn't complete as it should, leaving adult teeth partially covered by excess gum tissue even though the teeth themselves are full-sized.
Medications and Health Conditions: Certain medications like phenytoin, cyclosporine, and some calcium channel blockers can cause gum overgrowth. Medical conditions affecting hormones can also impact gum development and appearance.
Tooth Wear: Over time, teeth can become worn down from grinding (bruxism), acidic foods, or aggressive brushing. As teeth shorten, the proportion between gums and teeth shifts, even if your gum line hasn't changed.
Altered Passive Eruption: Sometimes teeth erupt normally, but the gums fail to recede to their proper position, creating a gummy smile even though the teeth are the correct length.
Many Milwaukee professionals are surprised to learn that their "small teeth" are actually normal-sized teeth partially hidden by excess gum tissue—a condition that can be effectively addressed through clinical crown lengthening.
You might be an ideal candidate for crown lengthening if:
Your smile shows excessive gum tissue – typically more than 2-3 millimeters of gum tissue visible when smiling naturally
You feel your teeth appear too short or square – adult central incisors should ideally have a width-to-length ratio of approximately 4:5
You're preparing for restorative work – such as crowns, veneers, or bridges that require additional tooth structure
You notice asymmetry in your gumline – creating an unbalanced appearance when you smile
You're experiencing functional issues – such as difficulty properly cleaning around crowns that sit too close to the gumline
Milwaukee professionals should weigh both aesthetic and functional motivations. While improved appearance often drives the initial consultation, the functional benefits—including better oral hygiene access and superior restoration outcomes—provide long-term value beyond cosmetics.
The best way to determine if you're a good candidate is through a comprehensive evaluation with detailed measurements and digital imaging. Many of our Milwaukee executive clients initially come in concerned about their "small teeth" only to discover that crown lengthening can reveal their teeth's natural, more attractive proportions.
The path to your ideal smile proportions begins with a thorough evaluation:
Digital Smile Design: We utilize advanced software to analyze your current smile proportions and visualize the potential results. This technology allows us to show you a preview of how your smile could look after crown lengthening.
Periodontal Health Assessment: Before proceeding, we perform a comprehensive periodontal evaluation to ensure your gum tissues are healthy. Issues like gingivitis or periodontitis must be addressed before aesthetic procedures.
3D Imaging: For complex cases, we may use cone beam CT scanning to evaluate the underlying bone structure and plan the procedure with precision.
Tooth Structure Analysis: We measure your natural tooth dimensions beneath the gumline to determine the ideal amount of tissue to remove.
Functional Considerations: We assess your bite patterns, speech, and other functional factors to ensure the procedure enhances rather than compromises function.
The evaluation process typically takes 45-60 minutes, and we take time to discuss your goals, address concerns, and explain our findings. Many Milwaukee professionals appreciate our attention to detail during this planning phase—it's the foundation for exceptional results.
Modern clinical crown lengthening has evolved significantly, offering more precise, comfortable options than traditional approaches:
Minimally Invasive Techniques: We employ microsurgical approaches that minimize tissue trauma and accelerate healing—ideal for busy professionals who can't afford extended downtime.
Laser-Assisted Crown Lengthening: For many cases, we use advanced dental lasers that precisely contour gum tissue with minimal bleeding and faster recovery. The laser simultaneously seals blood vessels as it works, reducing post-procedure discomfort.
Bone Recontouring (When Necessary): In cases where the bone level sits too high, gentle recontouring may be needed to ensure long-term stability of the new gum position. Our specialized instruments allow precise modifications with minimal disruption.
Tissue Management: We use techniques that preserve the natural scalloped appearance of your gumline, avoiding the artificial "straight line" look of older approaches.
The procedure itself typically takes 1-2 hours, depending on how many teeth are being treated. We offer several comfort options, including local anesthesia, nitrous oxide, and oral sedation for anxious patients. Many of our Milwaukee professional clients choose to schedule their procedures on Friday, allowing the weekend for initial recovery.
We understand that Milwaukee professionals need predictable recovery timelines. Here's what to expect:
Immediate Post-Procedure (1-3 days):
Short-Term Recovery (1-2 weeks):
Complete Healing (1-3 months):
Many Milwaukee executives are surprised by how quickly they can return to their professional routines. While the complete biological healing takes several weeks, the visible recovery that might affect professional interactions is typically much shorter.
For patients requiring crown lengthening ahead of restorative work (such as crowns or veneers), we typically wait 4-6 weeks between procedures to allow for complete tissue stability. This ensures the best long-term results for both aesthetics and function.
While aesthetic enhancement often motivates patients to seek crown lengthening, the functional benefits provide lasting value:
Superior Restorations: When crowns, veneers, or fillings are placed, they require adequate tooth structure for proper attachment. Crown lengthening creates the necessary foundation for restorations that last longer and function better.
Reduced Decay Risk: Restorations placed too close to the gumline can create areas where bacteria accumulate. Proper crown lengthening establishes healthier relationships between restorations and gum tissue, reducing the risk of decay and gum disease.
Improved Cleanability: Properly contoured gum tissue is easier to clean with regular brushing and flossing. Many patients report that their dental hygiene routine becomes more effective after crown lengthening.
Preserved Biological Width: There's a critical space between the edge of a restoration and the bone supporting your tooth. Crown lengthening helps maintain this "biological width," preventing inflammation and bone loss over time.
Enhanced Periodontal Health: By creating proper contours and eliminating "pseudo pockets" where bacteria can hide, crown lengthening contributes to better long-term gum health.
For Milwaukee professionals who value long-term health as much as immediate aesthetics, these functional improvements represent a significant return on investment beyond the visible changes to their smile.
The psychological and professional benefits of improved smile proportions extend far beyond aesthetics:
Communication Confidence: In a survey of executives who had undergone smile enhancement procedures, 79% reported increased willingness to speak up in meetings and presentations.
Reduced Self-Consciousness: Patients who were previously concerned about showing a "gummy smile" report significant reductions in anxiety during social and professional interactions.
Perception Advantages: Human resource studies show that people with balanced, confident smiles are perceived as more competent, approachable, and trustworthy—all critical factors in professional settings.
Expression Freedom: Many patients report smiling more naturally and laughing more freely after crown lengthening, enhancing their interpersonal connections.
A Milwaukee financial advisor who underwent crown lengthening shared: "I never realized how much I was subconsciously limiting my expressions until after the procedure. Now I communicate more authentically with clients, which has actually improved my professional relationships."
When evaluating crown lengthening as an investment, Milwaukee professionals should consider several factors:
Treatment Longevity: Unlike some cosmetic procedures that require regular maintenance, crown lengthening results are permanent, making it a one-time investment rather than an ongoing expense.
Comparison of Options:
Crown Lengthening Value Analysis for Milwaukee Professionals:
Option 1: No Treatment
Option 2: Temporary Solutions (like lip positioning techniques)
Option 3: Clinical Crown Lengthening
Many dental insurance plans provide partial coverage for crown lengthening when performed for functional reasons (such as to prepare for a necessary crown). Our office staff works closely with Milwaukee professionals to maximize insurance benefits and explore flexible payment options.
For professionals with Health Savings Accounts (HSAs) or Flexible Spending Accounts (FSAs), crown lengthening qualifies as an eligible expense when properly documented.
A balanced, proportionate smile enhances not just your appearance but your professional presence and confidence. For Milwaukee professionals, clinical crown lengthening offers a sophisticated solution to gummy smiles and disproportionate aesthetics with lasting functional benefits.
Our team specializes in creating natural, harmonious results tailored to each individual's facial features and professional goals. The first step is a comprehensive evaluation to determine if crown lengthening is right for you.
Most patients experience minimal discomfort during the procedure due to effective local anesthesia. After the procedure, mild soreness and swelling are common for 2-3 days but are typically well-managed with over-the-counter pain relievers. We provide detailed post-procedure care instructions tailored to busy professionals, and most of our Milwaukee patients return to work within 1-2 days with little disruption to their schedules.
While you'll see immediate changes in your smile's appearance, complete healing happens in stages. Initial healing occurs within the first week, allowing you to return to normal professional activities. The gum tissue will continue to mature and settle into its final position over 1-3 months. Most Milwaukee professionals find they're presentable for important meetings after just a few days, with continuing subtle improvements over the following weeks.
Some temporary sensitivity is possible as more of your tooth surface becomes exposed. However, this typically resolves within a few weeks as your teeth adjust. We recommend desensitizing toothpaste during the adjustment period. If needed, we can apply professional desensitizing treatments that are particularly effective for busy professionals who can't afford distraction during important presentations or meetings.
The cost of clinical crown lengthening in Milwaukee typically ranges depending on the number of teeth treated and procedure complexity. Many dental insurance plans provide partial coverage when the procedure is performed for functional reasons. We offer several payment options designed for professionals, including healthcare financing through CareCredit and Lending Club. Our financial coordinators help you maximize any available insurance benefits.
This is a common question among Milwaukee professionals seeking smile improvements. Crown lengthening addresses disproportionate gum-to-tooth ratios by revealing more of your natural tooth structure. Veneers change the appearance of the teeth themselves. In many cases, the best results come from combining both—first establishing ideal proportions through crown lengthening, then enhancing tooth shape or color with veneers if desired. During your consultation, we use digital smile design technology to show you how different treatment approaches would look.
Absolutely. Many of our Milwaukee professional clients combine crown lengthening with other aesthetic treatments for comprehensive smile enhancement. Common combinations include crown lengthening followed by teeth whitening, veneers, or bonding. We develop personalized treatment plans that coordinate these procedures in the optimal sequence, often starting with crown lengthening to establish the foundation for other enhancements.
The results of clinical crown lengthening are permanent. Once the gum tissue is reshaped and healed in its new position, it will remain stable. This makes crown lengthening a particularly good investment for Milwaukee professionals looking for lasting improvements without ongoing maintenance treatments. Your newly revealed tooth structure will remain visible, maintaining the improved proportions of your smile for years to come.
Clinical crown lengthening rarely affects speech. In fact, many patients with excessive gum tissue actually experience improved speech clarity after treatment as their lips and tongue can move more naturally against properly proportioned teeth. This can be particularly beneficial for Milwaukee professionals who regularly give presentations or participate in important client meetings where clear communication is essential.
According to a study in the Journal of Esthetic and Restorative Dentistry, the ideal smile shows approximately 75-100% of the central incisors, with carefully balanced gum-to-tooth proportions. Yet for many Milwaukee professionals, excessive gum tissue creates the appearance of shortened teeth, affecting both confidence and professional image.
In the competitive professional environment of Milwaukee, your smile serves as a critical first impression tool. When a 'gummy smile' or disproportionate teeth make you hesitant to express yourself fully, it affects more than aesthetics—it impacts your communication effectiveness and self-assurance. Clinical crown lengthening offers a sophisticated solution that brings balance and harmony to your smile's proportions.
Our approach to clinical crown lengthening combines artistic precision with advanced techniques, providing Milwaukee professionals with natural-looking results that enhance both appearance and function while supporting long-term oral health.
This guide explores how crown lengthening can transform your smile's proportions, the advanced techniques we employ, and why this procedure has become increasingly popular among image-conscious professionals.
Clinical crown lengthening is a specialized dental procedure that reshapes the gum tissue and sometimes the underlying bone to expose more of the natural tooth surface. This precision treatment is particularly beneficial for:
The procedure creates more harmonious proportions between teeth, gums, and lips, resulting in a naturally attractive smile that enhances professional presence and confidence.
Your smile isn't just about white teeth—it's about balanced proportions. Dental researchers have identified that the most appealing smiles follow certain mathematical relationships, often referred to as "golden proportions." These proportions aren't just arbitrary aesthetic standards; they affect how others perceive you in professional settings.
A 2019 study published in the American Journal of Psychology found that executives with well-proportioned smiles were rated 58% higher in leadership capability and 61% higher in trustworthiness during initial meetings. The same study found that people with balanced gum-to-tooth ratios were perceived as more confident and competent.
For Milwaukee professionals in competitive fields like healthcare, finance, legal services, and executive leadership, these perception differences can significantly impact career trajectory. When we meet someone, we form impressions within seconds—and your smile's proportions speak volumes before you say a word.
Several factors can contribute to a gummy smile or the appearance of short teeth:
Genetic Factors: Some people naturally develop more gum tissue or have upper jaw configurations that display more gum when smiling. If your parents have a gummy smile, you might too—it often runs in families.
Delayed Passive Eruption: Normally, as permanent teeth emerge, the gum naturally recedes to expose the proper amount of tooth surface. In some cases, this process—called passive eruption—doesn't complete as it should, leaving adult teeth partially covered by excess gum tissue even though the teeth themselves are full-sized.
Medications and Health Conditions: Certain medications like phenytoin, cyclosporine, and some calcium channel blockers can cause gum overgrowth. Medical conditions affecting hormones can also impact gum development and appearance.
Tooth Wear: Over time, teeth can become worn down from grinding (bruxism), acidic foods, or aggressive brushing. As teeth shorten, the proportion between gums and teeth shifts, even if your gum line hasn't changed.
Altered Passive Eruption: Sometimes teeth erupt normally, but the gums fail to recede to their proper position, creating a gummy smile even though the teeth are the correct length.
Many Milwaukee professionals are surprised to learn that their "small teeth" are actually normal-sized teeth partially hidden by excess gum tissue—a condition that can be effectively addressed through clinical crown lengthening.
You might be an ideal candidate for crown lengthening if:
Your smile shows excessive gum tissue – typically more than 2-3 millimeters of gum tissue visible when smiling naturally
You feel your teeth appear too short or square – adult central incisors should ideally have a width-to-length ratio of approximately 4:5
You're preparing for restorative work – such as crowns, veneers, or bridges that require additional tooth structure
You notice asymmetry in your gumline – creating an unbalanced appearance when you smile
You're experiencing functional issues – such as difficulty properly cleaning around crowns that sit too close to the gumline
Milwaukee professionals should weigh both aesthetic and functional motivations. While improved appearance often drives the initial consultation, the functional benefits—including better oral hygiene access and superior restoration outcomes—provide long-term value beyond cosmetics.
The best way to determine if you're a good candidate is through a comprehensive evaluation with detailed measurements and digital imaging. Many of our Milwaukee executive clients initially come in concerned about their "small teeth" only to discover that crown lengthening can reveal their teeth's natural, more attractive proportions.
The path to your ideal smile proportions begins with a thorough evaluation:
Digital Smile Design: We utilize advanced software to analyze your current smile proportions and visualize the potential results. This technology allows us to show you a preview of how your smile could look after crown lengthening.
Periodontal Health Assessment: Before proceeding, we perform a comprehensive periodontal evaluation to ensure your gum tissues are healthy. Issues like gingivitis or periodontitis must be addressed before aesthetic procedures.
3D Imaging: For complex cases, we may use cone beam CT scanning to evaluate the underlying bone structure and plan the procedure with precision.
Tooth Structure Analysis: We measure your natural tooth dimensions beneath the gumline to determine the ideal amount of tissue to remove.
Functional Considerations: We assess your bite patterns, speech, and other functional factors to ensure the procedure enhances rather than compromises function.
The evaluation process typically takes 45-60 minutes, and we take time to discuss your goals, address concerns, and explain our findings. Many Milwaukee professionals appreciate our attention to detail during this planning phase—it's the foundation for exceptional results.
Modern clinical crown lengthening has evolved significantly, offering more precise, comfortable options than traditional approaches:
Minimally Invasive Techniques: We employ microsurgical approaches that minimize tissue trauma and accelerate healing—ideal for busy professionals who can't afford extended downtime.
Laser-Assisted Crown Lengthening: For many cases, we use advanced dental lasers that precisely contour gum tissue with minimal bleeding and faster recovery. The laser simultaneously seals blood vessels as it works, reducing post-procedure discomfort.
Bone Recontouring (When Necessary): In cases where the bone level sits too high, gentle recontouring may be needed to ensure long-term stability of the new gum position. Our specialized instruments allow precise modifications with minimal disruption.
Tissue Management: We use techniques that preserve the natural scalloped appearance of your gumline, avoiding the artificial "straight line" look of older approaches.
The procedure itself typically takes 1-2 hours, depending on how many teeth are being treated. We offer several comfort options, including local anesthesia, nitrous oxide, and oral sedation for anxious patients. Many of our Milwaukee professional clients choose to schedule their procedures on Friday, allowing the weekend for initial recovery.
We understand that Milwaukee professionals need predictable recovery timelines. Here's what to expect:
Immediate Post-Procedure (1-3 days):
Short-Term Recovery (1-2 weeks):
Complete Healing (1-3 months):
Many Milwaukee executives are surprised by how quickly they can return to their professional routines. While the complete biological healing takes several weeks, the visible recovery that might affect professional interactions is typically much shorter.
For patients requiring crown lengthening ahead of restorative work (such as crowns or veneers), we typically wait 4-6 weeks between procedures to allow for complete tissue stability. This ensures the best long-term results for both aesthetics and function.
While aesthetic enhancement often motivates patients to seek crown lengthening, the functional benefits provide lasting value:
Superior Restorations: When crowns, veneers, or fillings are placed, they require adequate tooth structure for proper attachment. Crown lengthening creates the necessary foundation for restorations that last longer and function better.
Reduced Decay Risk: Restorations placed too close to the gumline can create areas where bacteria accumulate. Proper crown lengthening establishes healthier relationships between restorations and gum tissue, reducing the risk of decay and gum disease.
Improved Cleanability: Properly contoured gum tissue is easier to clean with regular brushing and flossing. Many patients report that their dental hygiene routine becomes more effective after crown lengthening.
Preserved Biological Width: There's a critical space between the edge of a restoration and the bone supporting your tooth. Crown lengthening helps maintain this "biological width," preventing inflammation and bone loss over time.
Enhanced Periodontal Health: By creating proper contours and eliminating "pseudo pockets" where bacteria can hide, crown lengthening contributes to better long-term gum health.
For Milwaukee professionals who value long-term health as much as immediate aesthetics, these functional improvements represent a significant return on investment beyond the visible changes to their smile.
The psychological and professional benefits of improved smile proportions extend far beyond aesthetics:
Communication Confidence: In a survey of executives who had undergone smile enhancement procedures, 79% reported increased willingness to speak up in meetings and presentations.
Reduced Self-Consciousness: Patients who were previously concerned about showing a "gummy smile" report significant reductions in anxiety during social and professional interactions.
Perception Advantages: Human resource studies show that people with balanced, confident smiles are perceived as more competent, approachable, and trustworthy—all critical factors in professional settings.
Expression Freedom: Many patients report smiling more naturally and laughing more freely after crown lengthening, enhancing their interpersonal connections.
A Milwaukee financial advisor who underwent crown lengthening shared: "I never realized how much I was subconsciously limiting my expressions until after the procedure. Now I communicate more authentically with clients, which has actually improved my professional relationships."
When evaluating crown lengthening as an investment, Milwaukee professionals should consider several factors:
Treatment Longevity: Unlike some cosmetic procedures that require regular maintenance, crown lengthening results are permanent, making it a one-time investment rather than an ongoing expense.
Comparison of Options:
Crown Lengthening Value Analysis for Milwaukee Professionals:
Option 1: No Treatment
Option 2: Temporary Solutions (like lip positioning techniques)
Option 3: Clinical Crown Lengthening
Many dental insurance plans provide partial coverage for crown lengthening when performed for functional reasons (such as to prepare for a necessary crown). Our office staff works closely with Milwaukee professionals to maximize insurance benefits and explore flexible payment options.
For professionals with Health Savings Accounts (HSAs) or Flexible Spending Accounts (FSAs), crown lengthening qualifies as an eligible expense when properly documented.
A balanced, proportionate smile enhances not just your appearance but your professional presence and confidence. For Milwaukee professionals, clinical crown lengthening offers a sophisticated solution to gummy smiles and disproportionate aesthetics with lasting functional benefits.
Our team specializes in creating natural, harmonious results tailored to each individual's facial features and professional goals. The first step is a comprehensive evaluation to determine if crown lengthening is right for you.
Most patients experience minimal discomfort during the procedure due to effective local anesthesia. After the procedure, mild soreness and swelling are common for 2-3 days but are typically well-managed with over-the-counter pain relievers. We provide detailed post-procedure care instructions tailored to busy professionals, and most of our Milwaukee patients return to work within 1-2 days with little disruption to their schedules.
While you'll see immediate changes in your smile's appearance, complete healing happens in stages. Initial healing occurs within the first week, allowing you to return to normal professional activities. The gum tissue will continue to mature and settle into its final position over 1-3 months. Most Milwaukee professionals find they're presentable for important meetings after just a few days, with continuing subtle improvements over the following weeks.
Some temporary sensitivity is possible as more of your tooth surface becomes exposed. However, this typically resolves within a few weeks as your teeth adjust. We recommend desensitizing toothpaste during the adjustment period. If needed, we can apply professional desensitizing treatments that are particularly effective for busy professionals who can't afford distraction during important presentations or meetings.
The cost of clinical crown lengthening in Milwaukee typically ranges depending on the number of teeth treated and procedure complexity. Many dental insurance plans provide partial coverage when the procedure is performed for functional reasons. We offer several payment options designed for professionals, including healthcare financing through CareCredit and Lending Club. Our financial coordinators help you maximize any available insurance benefits.
This is a common question among Milwaukee professionals seeking smile improvements. Crown lengthening addresses disproportionate gum-to-tooth ratios by revealing more of your natural tooth structure. Veneers change the appearance of the teeth themselves. In many cases, the best results come from combining both—first establishing ideal proportions through crown lengthening, then enhancing tooth shape or color with veneers if desired. During your consultation, we use digital smile design technology to show you how different treatment approaches would look.
Absolutely. Many of our Milwaukee professional clients combine crown lengthening with other aesthetic treatments for comprehensive smile enhancement. Common combinations include crown lengthening followed by teeth whitening, veneers, or bonding. We develop personalized treatment plans that coordinate these procedures in the optimal sequence, often starting with crown lengthening to establish the foundation for other enhancements.
The results of clinical crown lengthening are permanent. Once the gum tissue is reshaped and healed in its new position, it will remain stable. This makes crown lengthening a particularly good investment for Milwaukee professionals looking for lasting improvements without ongoing maintenance treatments. Your newly revealed tooth structure will remain visible, maintaining the improved proportions of your smile for years to come.
Clinical crown lengthening rarely affects speech. In fact, many patients with excessive gum tissue actually experience improved speech clarity after treatment as their lips and tongue can move more naturally against properly proportioned teeth. This can be particularly beneficial for Milwaukee professionals who regularly give presentations or participate in important client meetings where clear communication is essential.
Ready to transform your dental experience? We'd love to help you feel better, look better, and be better right here in Milwaukee.